Guide to buying iPhone, iPad, Apple Watch, MacBook, iMac and Apple TV

This page contains a guide to the purchase of all the main Apple devices, and was created with the aim of providing the user with information on the possible launch dates of new products. The list will be constantly updated based on rumors and official news published by Apple, thus giving life to an indispensable tool to find out if and when it is convenient to buy an iPhone, an iPad, an iPod, an Apple TV or a Mac.

We remind you that this page is based on news from the Apple world.

iPhone XS / XS Max – iPhone XR

Guide to buying apple device

Tip: iPhone XS, iPhone XS Max and iPhone XR were presented in September. The first two with an OLED screen bring few aesthetic innovations compared to the iPhone X, while integrating various hardware improvements. iPhone XR, the most economical model, is presented in colored variants and with an LCD screen.

Latest release: iPhone XS and XS Max available from September 21st; iPhone XR from October 19th.

New device: The next iPhone will be released at the end of September 2019. The design line should be that of the iPhone XS and three models are planned (2 OLED, 1 LCD). A triple camera is also planned, at least on the Max model.

iPhone 7/7 Plus – iPhone 8/8 Plus

Guide to buying apple device

Tip: Presented respectively in 2016 and 2017, these two models are still part of the Apple list. iPhone 7 starts at $549, while iPhone 8 starts at $719. So these are two iPhones to consider if you don’t want to spend more, but by September they should go out of production.

Latest release: iPhone is available from September 2016, iPhone 8 from September 2017.

New device: From September 2019 they will no longer be produced by Apple.

iPad Pro

Guide to buying apple device

Tip: The new iPad Pro with a 12.9 and 11 inch screen and available from November 2018. Front without home button and with much thinner frames, a small revolution in terms of design. Apple also continues to sell the 10.5-inch model with classic design (not recommended).

Latest release: 7 November 2018 (5 June 2017, model 10.5″).

New device: The next iPad Pro will be released in the autumn of 2019. No aesthetic news is expected. The 10.5″ model could end up out of production by the end of the year.

iPad Air

Guide to buying apple device

Tip: The cheapest model of the Apple tablet line, able to satisfy the requests of most users. Compatible with Apple Pencil.

Latest release: 17 March 2019.

New device: The next iPad Air will be released in 2020.

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iPad mini

Guide to buying apple device

Tip: iPad mini 5 with Retina display is available from March 2019 with Apple Pencil compatibility and Bionic A12 processor.

Latest release: 17 March 2019.

New device: Apple could release a new model only in the first half of 2020.

Apple Watch

Guide to buying apple device

Tip: The Apple Watch Series 4 was presented in September 2018. Display with thinner frames and greater visual space, decidedly more powerful hardware and ECG functions are the most important news.

Latest release: 21 September 2018.

New device: The Apple Watch Series 5 should be presented at the end of 2019.

iPod touch

Guide to buying apple device

Tip: The iPod touch was updated in September 2013 with the 16GB version and in the “gray” color.

Latest release: September 10, 2013, iPod touch “gray”

New device: The next iPod touch? Difficult to predict, it will probably come as a minor update in a few months. If ever there will be … for this, if you want an iPod Touch the choice and the options are not many. The latest rumors tell us that a new iPod touch could arrive in 2019.

MacBook Pro

Guide to buying apple device

Tip: The new Mac Pro were renewed in July 2018 with quad-core and six-core systems for 13 and 15 inch models. RAM upgradeable up to 32 GB.

Latest release: July 2018

New device: The next MacBook Pro will be available in 2019, probably before the summer.


Guide to buying apple device

Tip: The 12-inch MacBook with Retina screen is currently the smallest and lightest computer made by Apple. In June 2017 the new models arrived with small hardware improvements

Latest release: June 2017

New device: This line may no longer be updated, replaced by the new MacBook Air.

MacBook Air

Guide to buying apple device

Tip: After three years, Apple released a new MacBook Air with a 13-inch Retina screen, thinner frames and a thinner and lighter case. It is the first time the ports have been changed, with the introduction of two Thunderbolt-3s and the 3.5 mm audio jack remains. Eighth generation processor but of type Amber Lake 7w

Latest release: 30 October 2018.

New device: The lightest and most compact Apple laptop, with renewed hardware able to satisfy the needs of most users. The next model will be released in several months.


Guide to buying apple device

Tip: The new 21.5-inch iMac 4k and 27-inch iMad 5k were presented in March, and offer several hardware innovations for the processors and graphics card with Intel 8th and 9th generation processors and Radeon Pro Vega GPUs. No design changes. A new version of the iMac Pro is also available.

Latest release: March 2019.

New device: The new iMacs will be released in 2020, probably with a new design.

Mac Mini

Guide to buying apple device

Tip: In 2018, after several years, Apple released the new Mac Mini equipped with Intel i3 quad core and Intel i5 or i7 with six cores, DDR4 RAM and Solid State Drive up to 2TB. The video card is the one included in the processor. It is made in sidereal gray and in recycled aluminum.

Latest release: 30 October 2018.

New device: the new Mac Mini should be available in 2020.

Mac Pro

Guide to buying apple device

Tip: The new model is available from 19 December 2013.

Latest release: 19 December 2013. On 4 April 2017, 2013 models were released with new GPUs and upgraded processors.

New device: An important update (including design) is planned for 2019.

Apple TV

Guide to buying apple device

Tip: The new Apple TV 4K is more powerful, allows you to install games and apps, and integrates a new generation remote controller, as well as compatibility with 4K and HDR videos.

Latest release: 22 September 2017.

New device: Scheduled for 2019.


Guide to buying apple device

Tip: AirPods are among the best wireless headsets on the market, highly recommended if you have an iPhone. The new model integrates the H1 processor and the wireless charging case.

Latest release: March 2019.

New device: new AirPods, perhaps with aesthetic novelties, could arrive between late 2020 and early 2021.


All information in this guide is purely indicative and based on the release trends of Apple products, rumors published by reliable sources and any official news issued by Apple itself. Individual indications must therefore be taken for information only.

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Roger Walker

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