The evolution of HTML 5 ads is quickly changing the face of online advertising. Gone are the days of the humble static image ad. With HTML 5 ads, companies can now make far more engaging, interactive ads which not only behave differently but are also far more data driven.
Include a Clear Call to Action
Every ad needs a call to action. A call to action is an instruction given to the target audience, and it tells them what action they need to take and why. Using HTML 5 can make the CTA look more natural and human in the ad creative
Use Animation with Purpose
Motion grabs our attention, but animation does the work. A good animation should lead the audience’s focus on the main elements of an ad. A few loops and transitions can make an ad look more animated and can even improve the composition.
For those interested in learning more about HTML 5 ads, consider reaching out to a specialist such as https://thebannermen.com/banners/animated-ads/html5.
Choose Colours Carefully
Colour has an effect on us that is not always visible. High contrast colour schemes can make your content more readable, and a consistent colour scheme can help reinforce your brand.
Add Meaningful Interactivity
Interactive elements increase engagement by encouraging users to take part. Buttons, sliders and hover effects can hold attention for longer when used thoughtfully.
Let Data Shape Decisions
Tracking ad performance is crucial to understanding an ad set. Analysing the engagement metrics will provide some idea of which ads are performing well and which are not.
