As web technology continues to develop, trends in design shift. It is important to keep your website up to date to prevent it from looking dated. If you think your website needs upgrading, consider these design trends for 2025.
Focus on UX/UI
Websites today are smooth and uninterrupted with a fast page load, relevant SEO content, and little clutter. Functionality is key, but within that, there is plenty of scope for individual flair. You should also look at the user interface, with options like image captions, voice-enabled interfaces, and video transcriptions, helping to make the site both interactive and easy to use.
Image headers
Images engage users quickly, and a full-image header is something that is certain to make a statement. Combined with a call to action, this type of header can be very effective. It is also something you can use in your HTML5 banners. As well as pure images, you may also like to include animations in your HTML5 banners to really grab the user’s attention.
Impactful stories
In 2025, your website needs to tell the story of your brand in a way that is impactful and engaging. In both your website content and your marketing campaigns, use compelling storytelling to convey your message to your target audience. Teaming this up with a powerful web design, you will have a website that is memorable for all the right reasons.
Colour trends
Each year has its colour, and it is looking like aqua, a tech-inspired shade of blue, is going to be the colour for 2025. It is also expected that palettes will become more muted, with gradients remaining popular. It is important to consider the importance of colour psychology, as well as remaining true to the colours of your brand.
Grid design
Grid designs for websites are a trend that is set to continue this year, with an asymmetric layout proving particularly popular. Although not yet compatible with all interfaces, CSS Grid Layout makes it easier for designers to create complex and responsive layouts with consistency across browsers.
