Adidas has again become the footwear of a generation (millennial, Z, plan the name you want). Sales Superstar and Stan Smith have returned to skyrocket once again in a headline that could have written ten years ago, twenty and thirty years ago. His reign is imperishable, arises in the eighties, is anchored in the nineties, here turned with a crash in the first decade of the century and, today, in full apology for streetwear, continues to sell more and more and more. Adidas estimated that in 2016 will be able to place on the market 15% more units. It is a shoe that never goes out of style.
And it is not the only one. Trends go, come, recycled, back, disappear and reinvent themselves. But our feet, in many cases, still look more or less the same way. With some tweaks here and there, but equal to after all. On the occasion of at all surprising new reign of Superstar and Stan Smith Adidas, we’ve compiled a handful of footwear sport that has remained undaunted by the passage of time, despising the trends, generations and aesthetic judgments in the heat of a cultural time frozen. Here are 9 shoes that never go out of fashion.
1. Converse All Star
Few shoes have remained unperturbed over time, as successful as conservative, as the Chuck Taylor All-Stars. Designed in 1917!, were popularized by Chuck Taylor, basketball player, from 1921. Since then the classic design, black, above the ankle, toe white, has just suffered slight variations over the decades. In the thirties white model was introduced. Today there are infinite colors. No youth sub-culture that has not been endorsed by every generation in a continuous recycling success. Now owned by Nike, which acquired the company in 2005, Converse turnover of more than 1,000 million dollars a year.
2. New Balance 99X
Like Converse, New Balance was founded in the early twentieth century in the United States, and, likewise, was directed from the outset towards the sports field, in a time when sportswear devoted exclusively to do sport. Fashions changed, the shoes became an accessory everyday and New Balance enjoyed increasing popularity. They enjoyed a peak in the eighties, declined and returned through the front door five years ago with its series 990, epitome of elegance streetwear and sneaker that combines street with any outfit.
3. Nike Cortez
Now the world watches in wonder the umpteenth return of Adidas Superstar, but the casual-sport Nike model awaits around the corner with good open pocket. The Nike Cortez have also failed to perish because of the sway of generations is not its most iconic model; it is not the most sold today, and yet, still seeping between fashion magazines and fashion bloggers. His secret? The same as that of its competitors Adidas: having given a sporty design but street, touching the sky thirty years ago and have been inserted in our collective imagination as a timeless shoe.
4. Nike Air Jordan
For many decades later, the multiple and very beneficial redesigns of the most iconic sneakers created by Nike continues being placed in stores. Long predicament in the basketball world (which, in the United States, it also means on the streets and in the courts of neighborhoods), continue to make Michael Jordan of pure gold. Possibly sneakers were most influential of his time, and a mine sales for Nike. They are not fashion, but are always in fashion.
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5. Vans Off The Wall
Vans was founded as a small shop in Anaheim, California, in 1966. This year is the fiftieth anniversary. Ten years after its creation, the company, which already had become a significant producer of shoes, began marketing the model Off The Wall. Emblem of a company that has since grown into a business of 2,000 million dollars, the Off The Wall is still sold with enthusiasm. First as a symbol of the scene skateboard, then as an identifying icon of any youth movement underground, then as a mass product.
6. Adidas Gazelle
Another example of aesthetic conservatism triumphant over the years. The second most emblematic Adidas model (and possibly the most beautiful of all those devised) was launched at the end of the decade of the 60, and although it has undergone slight modifications (which, on the other hand, logic), its essence it has remained imperturbable. Trends come and go, but always to the same places: now that fashion might get bored of the Adidas Superstar, we began to look back with longing eyes toward the Gazelle. Goodbye white colors, hello velvet and elegant colors.
7. Reebok Classic
Somewhat less visible, the Reebok shoes have continued to sell all decades. In particular, its range of Classic models under which they remodeled the same design in a multitude of ways. Perhaps the most famous and conventional is the Reebok Classic NPC, white with tabs of different colors, but the recent return of the shoe-booty above the ankle has enabled the unexpected return, albeit momentary, similar to Freestyle models. They belong to Adidas and still have their audience in section basketball-casual wear and new stars of Hip Hop, as Kencrick Lamar.
8. Tiger Corsair Ascics
Also known commercially as Onitsuka Tiger Corsair, the model sporstwear of Ascics has suffered, like the Reebok Classic, all kinds of redesigns and reinterpretations over the decades, but its essence has remained more or less the same, and its success commercial unshaken. It is not among the most sold by the company, particularly specializing in sports shoes, but it is the most emblematic and the most recurrent in every street design trends.
9. Adidas Superstar
Ending, of course, with Adidas Superstar, the protagonist of today’s news. It was introduced in the US market in 1969, but its heyday came in the mid-eighties, when the growing scene Hip Hop adopted them as hallmark. The long shadow of the pioneers of this decade spread to the nineties, the first decade of the century and now a new generation of young buyers. In 2015, more than 15 million units were sold. It remains the main product of the German company, and his reign not guess sunset.