Description of products in the online store, what are the customers looking for?

online-store

When creating an online store a key aspect for the sale is the description of the products. We know that many customers, real or potential, use the Internet to look for information about the products they want to acquire. If we have a website or an online store, what information does our customers care about?

Today the customer is usually more than informed when he decides to buy. Usually, very little attention is paid to the description of the products, merely copying the information offered by the manufacturer. This is rather scarce, since it is assumed that the SME is the link between the wholesaler and the final customer. This proximity must be noted in the description of the product and not only remain in a mere description at a technical level. » Read more