Every company is currently looking at ways in which they can effectively market their businesses. For some this period of lockdown has catapulted their businesses into new realms that they had never thought of and for others it has provided a period of reflection and looking at existing ways of working. Utilising the services of a Marketing Strategy Consultant during this period of time will allow you to hit the ground running when the economy starts to move into whatever the new normal will be. Here are some top marketing facts that you need to be aware of.
Video – it is thought that by 2021 over 82% of consumer traffic will be video. It is no surprise then that Google purchased You Tube.
Influencers – instagram influencers are thought to be collectively worth over $1 billion with high profile influencers charging thousands to help promote brand products on their instagram pages.
Digital marketing – research has shown that by 2021 over 75% of company marketing budgets will be spent on digital marketing. This includes search engine optimisation, google ads, social media, ebooks and email marketing campaigns. Traditional marketing such as flyers and leaflets and newspaper advertising will still remain but as a much smaller percentage over the overall budget spend.